A few weeks ago, I was messaging a friend regarding my boss who owns a CrossFit gym, as a means to describe how much money he has. He can afford to own a gym not as a business but more of a private gym with personal trainers. The conversation got side tracked and we were amazed by how people are so enthused by CrossFit and are following the gyms with such fire, that they live and breathe CrossFit, as if they are in a cult!
It’s just an unscientific personal opinion I thought of, but modern society is built on brain power and as we move further away from manual labor and more into a society of services and desk slaves, we have this nostalgia for the old days where people lived and worked with their hands and did hard labor, and built things whereas we just buy, often without human interactions nowadays. In this search for our identity, I think group exercises and more importantly CrossFit proliferate because it builds upon camaraderie with the people and the exercises are often functional exercises that makes one feel powerful. These group exercises often involve military exercises as well. From a personal experience, I feel like a total bad ass after doing some of these workouts myself. The modern office/desk life and service economy life makes us crave for something greater than this life in front of computers or yes/no Sir. Having this place, in this case CrossFit where we can relate our day-to-day problems and feel like a total bad ass is probably sounds way better than say, drinking our sorrows away or pay to see a shrink?
This leads to my other topic, watches. The trend towards big watches aside as a side product of modern fashion, I think sports watches and more importantly, dive watches are popular not only because of its durability/versatility but also this notion of the time when mankind was discovering the ocean venturing to places never been before. Example of Rolex Explorer where the famous Sir Edmund Hillary set foot on Everest or Thor Heyerdahl who traveled across the Pacific from Peru to French Polynesia in a hand-built raft made from wood, wearing an Eterna Kon Tiki. Don’t worry guys, I won’t leave out the famous Omega Speedmaster going to the moon in 1969! Back to my “theory” of the modern office life, these watches linking to adventures while we are stuck staring at a screen, provides a nostalgia, and hence sell well. Although not so much with Eterna, but I think a lot of divers sell well as a result and in the case of Speedy, well, we still make movies of going to space and those movies are cool right? With that, this office drone will say his goodbye and hopefully you find this entertaining and not a complete waste of time 🙂